SEO Experts Should Not Rely on Alexa Rankings

seo marketing strategyI write this article by a recent comment I received in the post loss of traffic and rankings in Google, where a girl told me that among other things:

“How can you claim to be SEO Analyst is a website that 300,000 alexa

Alexa is well known that failure more than a gun show and the problem is not to use Alexa to make statements like the above, the problem is when numerous sites declare themselves leaders in the market and I believe … Also there are people who uses this data to decision making serious business.

Alexa can serve as another indicator (trend) on occasion, but then to act on that data, I think a serious error.

Do not forget that Alexa is a measurement tool User Centric. This means collecting data browsing behavior of users but in this case it does through a panel, but does so through a browser bar. The problem of User Centric systems is leading to measurement errors, and intended to represent a part of reality. Alexa If the error is even greater.
Why is not legit Alexa?
1 – I use very few persons:

Alexa is used only for users who have installed the toolbar voluntarily wanted. Alexa also does not want to reveal the information, but according has been downloaded 22,000 times.
2 – The public is pretty inbred:

Due to its characteristics, rather it is a tool used by Webmasters, geeks … and above all, the public is overwhelmingly American. Do not forget that one of the characteristics of a measurement system is that it should User Centric Internet users represent a country, so Alexa in  does not.
3 – The data are easily manipulated:

There have always been rumors that install the plugin into your Alexa ranking improvements (proof here). Also in small sites (but with enough traffic to make it look in Alexa) to encourage your users to the toolbar installed and a few do, the data will change significantly.

4 – Do not add domains:

There are brands that sometimes working with multiple domains, so that when you benchmark can not have a clear view of the actual position of a website.
5 – Having trouble with local sites:

My past has me analyzing .com major brands and here you have a case where the exhibits this problem.


Alexa has serious measurement error (not a precise tool, not exact) since the sample used is small and biased. Still, it is a tool used by many people to decision-making, even SEOs (although not admit it) to among other things, pricing the links on their site. To compare trends with other sites in the same sector (direct competitors) must also make the data in the same context. Alexa In this case it may be useful, though, also looking at this data with other sources of the same type (Google Trends, Ad Planner, etc …), but no more.

Quality SEO Guide Google for “Human” Editors

quality seo guideThanks to Henry Morris, director of Marketing at Click Depot San Antonio, I find that has leaked quality guidelines giving Google their “human” editors of the SERP, ie people who are responsible for improving the quality of results of Google along with the algorithms.

It is a 125-page pdf document point by point where the issues are discussed with review Qualities of Google SEO find out more about Click Depot San Antonio and the ways that they help keep the standards up to snuff.

Download Guide for Publishers Quality of Google

In this guide we can understand and extract what content Google considers quality to use it to our advantage, unless it leaked on purpose to keep manipulating us (me of Google me everything and I hope …). In general there is nothing not already know SEO, but not read it is worth because we can find very interesting things:
Guide curious Google Quality of Google Quality Guide:
– Publishers are forced to use Firefox and the Web Developer plugin.

Something very strange considering that there is the same plugin for Google Chrome.
– Ads with no added value are considered SPAM.

This is something that we were already warning in the Guidelines for Google Panda.
– The copied content can be relevant.

In this case refers to small fragments that can be added to provide a useful quality text. But it is still a very subjective point and somewhat dangerous in the Panda era.

In general all the points at issue in the guide are about the quality of content and relevance to a given search, not popularity, that’s what Google’s algorithm only handles.

SEO Effect of Switching to HTTPS & Secured Connection Benefits

effective seo strategyGoogle Secure Search (SSL Search) effect on seo

Since yesterday all users who are identified in the com version of Google will do with the version of SafeSearch finder (with https protocol) or as they are called Google SSL Search. They say it’s to enhance the privacy of users when logged in, but neither I nor anyone else believes it.

How long will Google privacy concerns of users when taking photos everyone in Street View and puts advertising within emails? (very good point of Search News Central)

How you can see in the above tweet, now we can not see the referral of searches carried out by the users logged into Google. Thus we can not know what keywords are coming to our site!

Not only that, what about people who personalization results based on the query entered? Matt Cutts defends himself by saying that whoever did that could be doing Cloaking … well … are not improving the user experience that you demand both?
How secure connection affects SEO

According to Google this only affect 10% of searches, which are the percentage of identified users browsing Google.
But it will only happen to the organic keywords that the CPC is still shown as before. This big silly justify saying that these data are important so that you can optimize Adwords marketing campaigns. Thus, which demonstrates once again the desire to have Google make things difficult for SEOs. Thus, the SEO will be more expensive and less accurate and do not trust companies more than SEM. Between this and now Google does not give away coupons for inexperienced people to do his first campaigns in AdWords, force people to raise the CPC keywords. Result: Google still earn more money. It looks that you have not had enough of the impressive gains that had this last quarter …

For no fuss brown further has said that 1000 will maintain only keywords in the last 30 days coming from logged users but only visible with Google Webmaster Tool.
You really only affect 10% of searches?

Thanks to  great analyst and a skeptic Google (doubts absolutely all data that says Google must be-like) when I told him 10% has literally told me or joke.
What will happen to the websites that whatever reasons attract a 30% of users logged in with Google? This fact does not seem so crazy, in a case Outspokenmedia speak with his client, whose 30% of users are logged. This have been able to verify the results showing his Analytics, or rather NOT show results as discussed below. Is not it too error?
How will we see now with search keywords with secure connection in Google Analytics?

With a magnificent and wonderful “Not Provided”. So wide have been on Google:

How to see the referral and keywords?

All is not lost, but the solution whereas there is a patch (and quite expensive) until Google decides (hopefully) eliminate SSL Search.

An encrypted page (HTTPS) to unencrypted (HTTP) the referral does not happen, but if we move from one page to another encrypted encrypted the referral is maintained.

This means that if accessing a protected landing page with HTTPS protocol get to see the referral from the search with secure connection.

This experiment did in SeoFastStart and were able to make the referral and keywords. And according to the type of web, maybe a microsite a (non-point) campaign, it might be interesting to implement.
What Google said after all this?

For only Matt Cutts has pronounced eye saying … you’re going to freak out:

How? What no one has noticed? people are losing data, as we have seen before, in a brutal way and what nobody has noticed? How were they going to justify now SEO campaigns, keywords previously existed and brought trafficsuddenly disappear …

Furthermore, these are very clever and have used to make the Flow in Google Analytics to have entertained the Web Analysts and industry to put out a little so heated atmosphere that has been generated.

Anyway I have looked lords of Google. ¿Do not be evil? … Oh, wait!

Online SEO Marketing – Content Generation

Online SEO Marketing by

online seo marketingContents in  online Marketing is the application of a set of digital technologies designed for building information channels on the web, with the intention of increasing the presence of a website or company among potential consumers. That is, online marketing is a system that is designed to sell products and services in a particular segment of users who use the web and you are exactly looking for these items. They can identify several important points within the online marketing, which includes the interface, usability, advertising and search engines.

For the interface to work with online marketing , it is that this is a well designed interface to give greater emphasis to the new content so that this is relevant to readers. When carrying out an attractive interface, then visitors are more attracted to visit the site and in particular the purchase of the item or service being promoted on the website.

SEO Marketing Services

In the case of usability, here is basically the level of efficiency that can be achieved on the site and that in turn is transmitted to the user in the way it interacts with the information published. That is, the pages have to have a web design that is attractive and highly functional, easy to use for anyone and allows immediate access to the different sections or content that is sought within the site.

The online valence Marketing is of course also focused on the search engines, as these are the ones responsible for giving order to the information from the different sites that exist on the web. In order to increase the presence of a web page in search engines, you need to implement SEO and SEM strategies. The former is related to the natural or organic search site, while in the second case is concerned with the presence of the site to sponsored links.

Finally, speaking of advertising, basically what you do in online marketing is to promote the website in the main channels of communication that exist on the Internet. We refer of course to social networks like Facebook, Twitter, Google +, etc., in addition to other strategies such as email marketing or banners.

Regarding the implementation of online marketing strategy in  as such, consider other equally important factors for positive results. The first of it has to do with having a website, then get the maximum amount of traffic to the site, in addition to using web positioning in search engines, as well as conducting a series of campaigns in social networks intended to strengthen the presence of the website and eventually get the content to be shared by the greatest possible number of users.

Perhaps many when they hear the word SEO, probably referring to the term in  would be “search engine positioning” and / or that we must “create inbound links” but today is not only this, and we’ll offer advice, which will be very important in developing the on Page SEO, which leads directly to the content. In this article we will present the best way to generate quality content

Generate quality content For SEO Purposes

quality seo contentFor what many do not know or are not aware, SEO On Page or positioning page goes back to the internal of our website, blog or other CMS, it is clear that this is made up of several things such as speed the web, code clarity, visualization users, its structure and all its content, one of the most important points today, although the former have their value which is very important to try to develop all them within our online marketing strategy.
But how can I improve my content?

The first thing you should think of ourselves, is how to write the way in which we express the user and that it is “What really looking.” To start creating the best content should be asking these questions: Is it what the user needs? What is the cause that makes this look? What is your result? What I can help you? What points should I play?

We have to touch the point of creating the need, for that you must understand something, supply and demand-for luck, generates the need for the information to which the user busca- why we must focus on supply and how this will perceived.

After playing these points directly we go to our favorite text editor and start writing, and having clear and fully investigated these points to provide information containing accurate and real, as well as being useful as they first user is , focus primarily on them and then in the search box in the position we wanted.

create the best content

Points that must be taken into account

Now, the points that we must focus to the “search engine robot” focus on our content, are: -it is worth noting also be useful for our public-

Do not use the Copy / Paste

Yes you’re one of the editors who do this, you should feel bad, that content is already indexed and which will be useless, moreover, hurt you website.

Use bold and italics, underlining also useful

The public likes to projections, what they are reading is concerned-importance-in terms uses these styles to do so and also be useful for search engines to take that as a reference to what we want to position.

Create unique content

The important thing is that you be original, new ideas and contributions also learn to express them, this is an important point to generate a good audience.

H2, H3, H4 titles are useful Utilization

Really help much to achieve good SEO On Page as they help tell the search engine “This is the major point of my content”

Link your entries to other and / or categories

How result will have a low bounce rate, it is something very important to position

Implements images and videos

Illustrate your entries, plus add the Title and ALT attributes to be identifiable by the different search engines, along with videos that help users stay and generate a low bounce rate.

At least these would be some points where you have to highlight to optimize the inputs to improve the positioning of your page. We hope we have helped in the best way to generate quality content for your different websites.

Removing the Google Penalty Penguin

An incredible amount of blog, of all types fell for the first time a few months in what could be called Google Sandbox ago, which means one thing “A new change in their algorithms” and as has been raising a new penguin lurking. So we will prepare an article on removing the Google penalty Penguin.

Google Penguin

To do this, we need to know primarily what we are facing, in short, know the causes because we applied the filter to avoid that we show up in Google search results.

The first cause of why many websites were penalized was because their seo strategies were pure garbage links ie SPAM lot apart from being of pages of authority and quality, so this great disaster occurred.
But how do I remove the filter I Google Penguin?

What will be playing now will be hard work to come back in at least the results of the search engine, we must go beyond optimizing Seo On Page. To do this follow the following points in order to try and if you do it to the letter, it is possible that you get back to be in the position you were.

Create / Improve internal links: This is paramount, we must give more authority to our own pages plus you can connect as a result all of our content, causing the user to stay longer.
Improves bounce you: This will make Google see that users are interested in you content to improve can add videos, images for the user to stay, is most strikingly, but do not overdo it.
Social networks: These self be your forte, try to share all your content from the different networks is spam-do-not it natural and if you can hire several proxy Do it!
Creating External links: In this part you will have to create links with different anchor text to be completely natural, is not more than 20% or less each (Although it is advisable to 25%, but is best avoided). Addition is to be reviews and page quality.
Disallow Google Tool: With this tool you can tell Google which links you wish to link and what not, remove all SPAM and low quality.
Create content: On and on with the content, it is best that you can keep doing, at least you can see this will be able to generate more natural links with it.

With these tips at least you can supply to cope with this Google algorithm, these methods are used by SEO experts, all to Remove the Google Penguin penalty which is the objective sought.

Do not forget that more and more will join algorithms to cope with the blog that are created with the intention of misusing the Internet or use optimzaxión Black Hat SEO, to position, which I do not recommend for projects of your clients.

MetricSpot SEO Agency tool

The importance of web search engine optimization, is one of the issues of concern to bloggers and webmasters in charge of maintaining a website. To ensure that the site is working properly and that the SEO strategies implemented are correct, it is necessary to use other SEO tools for the analysis of many other parameters that allow us to determine if we are at the address or need to make some adjustments. One of these SEO tools we can use for this purpose is that although simple MetricSpot for seo agencies and gives us enough information and also has a free version that can help us to give you a first look at our website.
What is MetricSpot and how it works?

MetricSpot is a web-based tool that works as a SEO analysis for personal pages and blogs on the Internet, but also offers an analysis service for Twitter accounts service. In the latter case the intention is to find and connect users of this social network, those most influential in your industry. It is basically a tool that is responsible for showing the performance of web pages in order that we may know that are optimized as a function of SEO.

The operation is quite simple MetricSpot since we only need to access the official website and then copy and paste the URL of the page you want to analyze with this tool. Once this is done, we simply click on the button “Analyze web” in a few seconds to get a detailed report with the most important aspects in terms of the Authority SEO, SEO Basics, Content, Usability, Technical Issues and Social Networking report.
What advantages MetricSpot offer?

As mentioned above, be optimized for SEO web site is one of the issues of concern to those responsible for the sites and this depends greatly received or not, a lot of traffic, ie, visitors. Use a tool like SEO analysis MetricSpot is very convenient as it allows us to know in a few seconds, many fundamental aspects in the process of optimizing a site that otherwise might not meet.

MetricSpot SEO tool

For example, if we talk about SEO Basic, the tool points out those aspects that require attention to the site, including the redirect www, the length of the title, meta description, meta keywords, and the site map file robots.txt. The same thing happens with the content of the site, in which case MetricSpot indicates those areas where we must improve considering the images have an alt tag and title, internal links and external links, the appropriate use of H1, H2, H3, and the format of the text published in the site labels.

New SEO Tool By Click Depot Austin

Click Depot Austin’s new SEO tool – best atlanta seo company

successful Internet website required to ensure that all aspects and factors involved in SEO positioning, are appropriate and if an error is present on the site, have the ability to immediately detect and fix accordingly. Not always but you have access to analysis tools high quality allow us to know the detail is so well running our website in terms of SEO, so they are always welcome new SEO tools as in the case of Wishes. org, helping precisely to each of these aspects.

Click Depot Austin is a service of SEO optimization and web analytics that provides webmasters with efficient solutions with respect to different parameters and factors taken into account in positioning a website in search engines. To achieve the best results have been unified set of SEO tools considered most important in the segment of web optimization, so that all are in a single platform.

As noted, the service commitment for integration of the most popular and efficient SEO tools currently on the market. These SEO tools are: Google Analitycs, Majestic SEO, Moz, Webmaster Tools, PageSpeed​​, Google+, Google Place and Spirit. From the analysis of the site with all of these tools, the service has the ability to offer customized reports on the state awaiting the site, manage alerts, create event calendars, in addition to providing a directory of professional SEO companies, together with reports monthly updates, news, and tips and recommendations.

The main advantage that the customer gets the contract with them, is that all these tools are accessible through a single platform, which means you do not have to access them individually. This directly affects a significant time savings along with improved productivity by allowing you to focus on other equally important factors or issues within the website.

Currently, they offers two different types of plans to clients interested in hiring the service. The first is the basic subscription, which will cost  49 a month and get this one campaign; Studied 100 pages; 1 Company Profile and 3 competitors studied. The Standard Subscription meanwhile has a cost of  79 per month, but in this case the client gets 5 campaigns; 500 pages studied, ie 100 pages campaigns; 5 Social profiles, as well as 15 competitors studied.
online Demo

To display the service they have offers, the company has an online demo where customers can see what the different parameters of your website that are analyzed. To use simply have to access the official website and then locate the online Demo link. Below, you can see in detail how this new tool works for SEO analysis.

I will test it and will comment my impressions later, but since as I said, is a tool that first impressions are very good.

Did you tried? You what to like? leave a comment and together we can better assess.

SEO Sponsored Posts There Purpose And Ethics


The importance of a sponsored post for your company site according to this seo firm

The importance of sponsored, in the world of search engine positioning of today’s posts capital. However, it is even more important when it comes to positioning a company’s website. In this article we will explain what are the sponsored posts, and why they are so important.

What is a sponsored post?

A sponsored post, popularly known in SEO circles as “review” is an article published on another blog or website, and has a link pointing to our site.

These sponsored posts can be of two types: camouflaged, or normal. The camouflaged, usually do not indicate what is being said. Simply write an article like you normally would, and, by the way, put the link to the keyword in question.

Normal, however, are articles about the place you plan to promote, and then include the link.

And why are they so important?

Previously, you could easily position with just link exchanges. That, today, is no longer possible. Google has focus on those sites that receive and release the bonds without explaining why users and visitors.

The importance of a sponsored post

In this sense, the alternative is sponsored posts where that is thrown link makes sense, as it relates to what is being said. Google believes that this link has value to the user, and therefore, do not penalize, but rather appreciates. So, on one hand, is important because it contributes to the web further positioning the contextualized no simple exchange links. But there’s more.

For the website of a company sponsored posts serve to publicize the brand, product and / or service. That is why, when we talk about positioning for companies, sponsored posts that interest us are normal, not camouflaged.

Getting sponsored such quality websites and blogs posts, get recognition, online visibility, and organic positioning while.

As you can see, the importance of sponsored posts is crucial to obtaining a better search engine positioning. But it is even more important when we want to get that position in a corporate web. In 77market have a network of blogs where we can self publish sponsored posts so that our customers get a good position quickly and easily.

Stop Optimizing Old SEO Content & Opitimize the New Content

If you have built your website and you’ve probably already focused on SEO traffic you’re getting and you’re seeing your stats grow weekly and monthly ever month. It is really exciting to see how your efforts are paying off. But what happens when you hit a plateau? This can happen even to the best sites. Focus on SEO according to atlanta seo company can be very tempting to continue optimizing your website and other sites but can also be a mistake and the new rules are adding Google search, it can be a big mistake.

seo optimization

How can you tell if a page (or your whole site) is over-optimized?

This is a legitimate, but tough question. Google does not publish their algorithms to see them, but that means that most of these suggestions are just that, suggestions. Just like you are able to continue doing these things without penalty, while another site might seem penalized for less. Here are some clues to help you determine if your page or site can be over-optimized:

Excessive repetition of the keyword phrase
This is the most common optimization signal envelope. If your keyword phrase is more than 10 occurs 15 times in your article or have a high keyword density, you may be over-optimized. One way to check this is to ask someone who knows your site to read the article and tell you what they think is the phrase you are optimizing. If they are able to tell the exact phrase is probably over-optimized.

Titles that are pompous and repetitive
A strategy that was common was to write his title in the format keyword phrase – something else keyword phrase eg “Meta Keywords – Using Meta Keywords”.

Several headlines using the keyword phrase
While you do not want your keyword phrase to be included in the main H1 holder, repeating at each subsequent subheading may be too and that seems over-optimization. Strive to create headlines, titles, subtitles and text is only natural sound and using the keyword phrase in your case.

Is it bad to duplicate content?
Duplicate content is one of those things that many people are confused about SEO. In fact, one reason why it’s so confusing is because a video Google put try to answer the question. In this video, Greg Grothaus explains what is duplicate content and how Google looks.

When duplicate content is bad?

One of the easiest ways to determine if your duplicate content will hurt your site is to ask why you want to duplicate content. If your reasons are more to do with who want more eyes on the content, whether you want the content to display higher in searches, or if you want to manipulate search results, then you should not do it.

Google may take action against your site, to completely eliminate their results if they feel they are trying to manipulate search results. However, in this case, the duplicate content is a symptom of spam and spam is the reason why your site would be removed.

SEO Professionals Are Important To Follow

What is an SEO consultant – website

The SEO consultants are professionals who are dedicated to the best and optimization of the websites. These people are really essential, mainly because  consultants have a wealth of experience to position websites in search engines.

A person is able to position the pages of companies or commercial blogs without any problem, because he knows what are the key points to do so without any problem.

Optimization strategies are designed to develop other outside sites that make our pages are optimizing  are much more visible to google strategies.
What things an SEO consultant is fixed

If you are looking for a SEO consultant , you have to know what a Seo consultant can do for you.

The keys of internal optimization

Today, there are different pages with all kinds of content. When we are talking about a professional SEO, we are talking about a person who works from within the pages for the sole purpose of making them fully visible to the search engines.

The SEO consultant knows what are the most important points of a website, how they should be organized things in it and mark the most important things to search engines from within it.
Key content

If you are looking for a SEO consultant in , another key to be taken into account is the content.

A SEO consultant should be aware of the content of the page and slope of all things that are up to the web.  A SEO consultant can catapult a web content through it to the top of the search engine.

Additionally, a SEO consultant in  is able to find the perfect title to include the right keywords that position, not only this post, but the entire web.

A SEO professional , knows that search engines are to be fixed on a page when many other pages talk about it. When a page gives good content, other sites use it as a reference; if many other pages appoint as your good content, up in the google positions.

This is the main plan of an SEO can generate many links outside of our website so that you can get that search engines take into account a page.

The importance of hiring a professional

In order to optimize the pages correctly, it takes more than having “some knowledge” of how to properly optimize your pages, especially when we are talking about corporate sites.

For a page is on the top of the search engine, should not only offer originality, but the technical quality and aesthetics. Such things are only an SEO professional can do in .

SEO Tools for the analysis of Keywords


The keyword analysis is the first act in a SEO strategy for your Online Marketing. Therefore, analysis of keywords is the base where our SEO strategy will be supported, so it is essential, correct and proper choice of them.

SEO Tools for the analysis of words
What if we assume the keyword analysis?

Hope it’s not your case, since it is a serious fault in a SEO strategy. If we are to do the SEO read more information of any of our projects and have not previously made ​​a list of keywords, is likely to devote efforts in vain and we position keywords that do not generate any traffic visiting or we position a keyword with a level very high competition. That is why we must never forget that we must perform keyword analysis. The next step is to filter those 10 most important terms that we would like to enter the Top 10 of Google. There are several SEO tools that allow us to make our list of keywords, but only will talk about some of them:
1. keywords Planner (formerly known as Google Keyword Tool)

This SEO tool allows you to perform local searches for cities to know exactly the number of monthly search for that keyword. Another aspect is to see the trend incorporates keyword, similar to Google Trends feature that can be of great utility.
2. Word Tracker

Wordtracker you can make a lot of keywords in your analysis. It informs both search volume and competition, trends and the CPC. However, the aspect that attracts the attention of this tool is that it tells you if a keyword is worth for SEO or not.
3. Sistrix

Sistrix is a complete SEO tool that can analyze keywords and you can be very interesting. We can compare, for example, the results obtained with the Google tool, and get more information of our keywords.
4. Google Correlate

This tool can serve to detect attractive niches through a particular keyword. It is free and allows us to complement the above, adding new words to our list of keywords.
6. Ubersuggest

This suggests keywords tool similar to a particular word, that is, offers certain variations of this same keyword.
7.- Semrush

This Seo tool is without a doubt the best tool to perform an analysis of the key words of our competition and thereby obtain good ideas for making our keyword list. It is a very complete tool where you can find a list of our competitors, see web traffic, announcements of payments, etc.